Zeni Growth Zeni Growth
About us

We started ZeniGrowth because the CRM market punishes small businesses.

The cheap tools stop at "deal won" and dump you into QuickBooks. The full-featured tools cost more than a part-time hire and take six months to roll out. There wasn't a middle — so we built it.

Our story

ZeniGrowth grew out of a real problem in a UK research consultancy. Three people, fifty active deals, four currencies, and a quarterly accounts panic because invoices lived in one tool, deals in another, and contracts in a third tool that nobody updated.

We built the first version for ourselves. The lead-to-cash flow was the whole point: lead in at the top, money in the bank at the bottom, and nothing skipped or duplicated in between. After running it for nine months we realised every SMB we talked to had the same problem.

Today, ZeniGrowth is the all-in-one CRM, accounting, and HR platform that a 3-person team can stand up in an afternoon and a 30-person team can grow into. Run your sales pipeline, statutory payroll, and financial reports from one place. We're focused on the businesses big tools ignore.

What we believe

Four principles, every decision

Easy to write, harder to stick to. We try.

£

Small-business pricing

If a 5-person team can't justify the cost, we've priced it wrong. Starter is £19/user, the full CRM included.

Country-aware defaults

UK, Germany, Canada, Australia, India, UAE, USA, NZ, Singapore, South Africa — tax returns, banking fields, and PDF templates that match where you actually invoice.

No vendor lock-in

Every CSV export contains your data verbatim. Full SQL dump on request. Leave whenever you want.

Customisation without code

Add fields, picklists, templates from the admin UI. A CRM shouldn't need a developer to use.

What's new

Recently shipped

A snapshot of what's landed since the last about-us refresh. Not exhaustive — we ship a lot.

Accounting module — enterprise-grade for SMBs

Full double-entry accounting: custom P&L/Balance Sheet/Cash Flow report templates with drag-and-drop rows and formula engine, indirect method Cash Flow Statement, Accounting Dashboard with YTD charts, Sales by Customer and Expense by Vendor reports. Bank reconciliation with CSV/OFX/QFX import (supports both OFX 1.x SGML and OFX 2.x XML). Recurring invoices and bills auto-generated on a schedule.

VAT/GST returns — 10 countries

Prepare tax returns directly from your invoices and bills — UK VAT100 (HMRC), Germany UStVA (ELSTER), Canada GST34 (CRA), Australia BAS (ATO), India GSTR-3B with Tables 3.1/3.2/4/5 and ITC sections, UAE VAT201 (FTA), USA Sales Tax Summary, New Zealand GST (IRD), Singapore GST F5 (IRAS), South Africa VAT201 (SARS). Output tax, input tax, and net values auto-computed. Printable forms with inline editable manual boxes. Filed & Paid tracking.

HRMS & India payroll

Full HR module — employee records, leave management (8 leave types), attendance, payroll runs with PF/ESIC/PT/TDS statutory deductions, payslip PDFs, Form 16, PF ECR 2.0, ESIC monthly return, Form 24Q, Gratuity calculator, and Statutory Bonus. IT Declaration with old/new regime comparison. Employee self-service dashboard.

Automations engine

Scheduled and event-driven rules with a 6-rule starter pack (overdue reminders, quote follow-ups, stale lead nudges, payment thank-yous). Editable in admin, no code. Enterprise tier.

Reports builder

Single-page report builder with curated joins and live preview. 8 reports out of the box. Save personal variants. Export to PDF or CSV.

Email send + reply tracking

Send emails from any contact, lead, pipeline, or account record. Per-tenant reply-to address captures inbound replies and threads them on the right entity.

TOTP 2-factor authentication

Opt-in 2FA with any standard authenticator app. Recovery codes provided. Required for Admin role on tenant request.

Country-aware tax & banking

UK / US / India out of the box. Tax labels, default rates, banking fields, and PDF templates flip per country.

Multi-currency + FX rates editor

Trade in any currency, set your base currency, edit FX rates from admin. Dashboards roll up correctly.

Bulk actions + saved filters

Bulk delete, status change, assign, edit picklists across 8 list pages. Per-user saved filter presets on every list.

Mobile-responsive UX overhaul

Every list, form, and dashboard reflows for phone screens. Two-row nav with active-state. Empty-state guidance on first visits.

Where we are

Based and built in India. Hosted in the UK. Customers across the UK, US, and India.
Reach us at support@zenigrowth.com any time.